Jason BrewsterUnraveling the Law of Diminishing ReturnsA Guide to Leveraging Regression Models in Media EffortsJul 26, 2023Jul 26, 2023
Jason BrewsterLeveraging Voronoi Polygon AnalysisEquitable Hyperlocal Targeting Across Multiple Store LocationsJul 26, 2023Jul 26, 2023
Jason BrewsterThe Power of Offline ConversionUnveiling Conversion APIs and LiveRamp’s Superior Attribution OfferingJul 26, 2023Jul 26, 2023
Jason BrewsterReducing Bot Traffic in Google Analytics: A Comprehensive GuideIn the digital age, websites have become critical assets for businesses and individuals alike. As the importance of online presence grows…Jul 26, 2023Jul 26, 2023
Jason BrewsterinStrategic Marketing IntelligenceHyperlocal and GISMarketing analytics is an ever-expanding web of tools and techniques. The part of the job that I find most neglected is GIS(Geographic…Feb 18, 2021Feb 18, 2021
Jason BrewsterinStrategic Marketing IntelligenceGA4 — When should you Jump in?Google Analytics is a staple of digital marketers everywhere. The amount of data that your organization can leverage without any cost…Jan 13, 2021Jan 13, 2021