Jason BrewsterUnraveling the Law of Diminishing ReturnsA Guide to Leveraging Regression Models in Media Efforts3 min read·Jul 26, 2023----
Jason BrewsterLeveraging Voronoi Polygon AnalysisEquitable Hyperlocal Targeting Across Multiple Store Locations3 min read·Jul 26, 2023----
Jason BrewsterThe Power of Offline ConversionUnveiling Conversion APIs and LiveRamp’s Superior Attribution Offering6 min read·Jul 26, 2023----
Jason BrewsterReducing Bot Traffic in Google Analytics: A Comprehensive GuideIn the digital age, websites have become critical assets for businesses and individuals alike. As the importance of online presence grows…7 min read·Jul 26, 2023----
Jason BrewsterinStrategic Marketing IntelligenceHyperlocal and GISMarketing analytics is an ever-expanding web of tools and techniques. The part of the job that I find most neglected is GIS(Geographic…2 min read·Feb 18, 2021----
Jason BrewsterinStrategic Marketing IntelligenceGA4 — When should you Jump in?Google Analytics is a staple of digital marketers everywhere. The amount of data that your organization can leverage without any cost…2 min read·Jan 13, 2021----