… first example it’s harder to justify pushing on new users as you would end up losing many of them. It’s easier to fill the top of funnel than it is to fix some underlying churn problem.
…cumulative users is rarely shown in serious pitches, in the current era we typically see a graph of monthly active users (MAU) going up and to the right.
…uld go without saying that there are many other aspects to diligence including, but not limited to, team, market, vision, competition, core technology, etc. and that we will only be discussing a particular subset of diligence in these posts.