The Daily Life of a Multi-Million Dollar Producer
I’ve decided I need to do more writing. It’s not the easiest thing to do. They say what you need to do is set a schedule and write every day. The problem is my life tends to be crammed from beginning to end.
For anyone who doesn’t know I own a trading education company and I actively trade currencies. Each morning I wake up around 5 and quickly pull myself together before heading off to work half in a trance. I get to the office between 5:30 and 6 AM depending on how long it takes me to drag myself through my morning ritual.
Once at the office I make myself a cup of coffee while thumbing through the Wall Street Journal and Investors Business Daily before heading into my office/studio. What I’m looking for is some sense of what’s going on in the world, what happened overnight and what may lay in store that day.
Once in my office I sit down on the couch (yes I have a couch in my office.) and flip on the TV to Bloomberg News or CNBC, whichever is having the more interesting discussion that day. I’m listening for anything that might give me insight into market sentiment. You’re not going to learn that from the people talking but you can get a sense of it from the way markets have moved in Asia and London.
While listening to the news in the background, I open up my trading platform and start my morning rundown. I’ve got about 20 currency pairs I follow closely and as I cycle through them I’m looking for any key trading opportunities that might fit my rules. I’m also looking for any trades that might make for good conversation or a good teaching opportunity for my Syndicate clients who I’m going to be meeting with shortly.
I place my trades and any that fall into the category of “Syndicate trades” get posted to the private Syndicate chat, letting them know what pair I traded and where I bought or sold. This entire process takes anywhere from 20 minutes to an hour depending on how active the market is, what news is pending and how much technical analysis is required.
About 7:00 the office starts to perk up as the rest of the team begins to arrive. At this point, the office is still relatively quite since no one in the office is a real morning person but I admit it’s nice to have other people in the office.
By 7:15 Darren, the COO of Trade Empowered is in the studio blasting through news events and getting set up for my live podcast that’s going to start at 10. (I’ll get to that in a minute). While he’s doing that, I’m busy getting set up for the morning WarRoom. WarRoom is my daily live broadcast to all my Syndicate Clients. They all have my trades for the day, but I take some time each morning to explain what I’m watching and why I took the trades I did. It helps them understand the WHY behind the trade and it’s been excellent at showing the ups and downs that come with daily trading.
At 7:30 WarRoom kicks off. By this time, I’m on my second cup of coffee and finally starting to feel normal. WarRoom takes me about 10–15 minutes to run through the trades and hopefully offer a bit of advice to those struggling to stay disciplined or get consistent. After that, I have to shift gears quickly. I’ve got an hour show to prep before we go live at 10 AM.
The show I’m referring to is The Jason Stapleton Program. (catchy title I know.) It’s a show I started about a year ago because I love economics and politics, but my work as an educator doesn’t give me the chance to talk much about those two subjects.
The show has grown quickly. We have more than 100k listeners a month, and USA Radio Network just picked the show up for national syndication on terrestrial radio. That’s great news, but it also means I’ve got a lot of pressure. The show doesn’t have guests so I can’t shift part of the hour to letting someone else talk. I also do the show live, so there’s no stopping and starting if I screw something up.
The show is built around current events. I like to use what’s happening politically and economically to teach the principles of liberty and free markets. What that means is I’ve got about 2 hours to get spun up on what’s happening in the world AND be well versed enough to not just speak on it but have a definable, defendable position on the subject matter discussed. It’s an incredibly tight schedule.
At 10:00 AM the show goes live and I spend the next hour “tripping the light fantastic”. I try every day to produce the best show possible by not only sharing good information but most importantly being entertaining. I want people to be excited when they know the show is coming on and disappointed when it ends. We broadcast in both audio and video formats, and I have an impressive live studio that was built specifically for the show. It requires a team of 3 to run the show, so it’s all hands on deck when 10 AM rolls around.
At 11:00 AM the show raps and Darren tosses me a thumb drive with the entire audio show on it. While I burn through the edit of the audio show, Charles, my camera man and the newest edition to the team, sets out to edit and post the video version of the show. Again we’re on a tight timeline. I like to have the show posted to iTunes within 45 minutes of the show wrapping.
Between 11:45 and noon I break for lunch. This can be anything from a quick trip to Chipotle or a steak at Longhorn. The only stipulation is it can’t take longer than an hour. I’ve got work to do.
No later than 1 PM I’m back in the office and now it’s time to handle the daily requirements of running a multi-million dollar business. I never schedule any meetings before 1 PM, and I rarely answer emails before then either. So afternoons are often filled with conference calls and/or office meetings. I also have content, training courses, and software that is in some form of development, so the afternoon is spent working on these things as well. I don’t use outside copywriters for my sales copy, nor do I hire video production people to handle my training and sales videos. I do all of that myself so whether it’s producing a sales video or recording a training video, writing sales copy or course material all of that happens in the afternoon.
At 3 PM, I’m headed out of the office. About three days I week I try to hit the gym. I’m not trying to do anything but get the blood flowing. Some weight training, run, bike, whatever. The goal is to get the heart rate up for an hour. Then it’s back to the house.
Arriving at the house between 3:30 and 4 PM I typically beat my wife home who picks up our four children from school. My kids range in age from 8 to 3, so she’s got her hands full as she gets shacks and helps the older kids with homework.
While she’s doing that I tend to finish up with any conference calls or emails, I didn’t get to after lunch. I have an office that sits off the main area of the house so often the younger kids will sit in my office and watch cartoons while I do this.
By 5 I’m shutting down. It’s been a 12 hour day, and I’m mentally spent. We have dinner as a family each night, and I enjoy hearing about what the kids did with their day and catching up on what I missed being at the office.
The rest of the evening is family time. The kids are usually in bed by eight, so that gives us a few hours together to enjoy just being a family. After I tuck the kids in around 8 I head back downstairs. My wife and I spend about another hour together watching TV or reading. During busy periods on my business, I might do some additional work for that hour just to get a jump on the next day.
I try to be in bed before 10 PM each night. If I can fall asleep quickly, it means I’ll have a solid 7–8 hours of sleep before that alarm goes off and the day starts over again.
So, getting back to my original issue. If I want to get consistent with my writing, when do I do it? If you’re wondering when I found time to write this, I did it on a Saturday morning while my kids watched morning cartoons. I’m starting to feel like it’s going to require a reorganizing of my life if this is something I want to do. But I know one thing, if it’s important enough, I’ll find a way.