Jason van der MerweThe Optimization Rut: How to Know When to Move OnSometimes moving important metrics feels so easy — every A/B test is a huge win. And sometimes, no matter how many ideas you try, you…4 min read·Jun 20, 2023----
Jason van der MerweThe Negative TestAB testing usually focuses on measuring the impact of adding something to the user experience. But one of our favorite tools at Strava is…5 min read·Apr 11, 2023--5--5
Jason van der MerweGet to Production Quicker: Scope to CapacityConsider this scenario: Your team has just completed a significant project, however, no one is happy. The team is exhausted from scrambling…3 min read·Feb 14, 2023----
Jason van der MerweWhat’s the point of AB testing a new feature?Why would we run an AB test for a new feature — new features are always good, right? This is a common pushback to AB testing new…8 min read·Oct 13, 2022--1--1
Jason van der MerweA Crash Course in DeeplinkingDeeplinking is table stakes for any product, consumer or enterprise. If you’re looking to take advantage of paid acquisition, users sharing…9 min read·Sep 6, 2022----
Jason van der Merweinstrava-engineeringBuilding a Feature Education Coordination Platform at StravaFeature education is important to help users learn, understand and utilize your product. The goal of the Growth Team at Strava is to…8 min read·Jul 1, 2022--1--1
Jason van der MerweWhat’s the purpose of a Growth Team?I often get asked this question, sometimes with curiosity and sometimes with skepticism. It seems like great products and companies…6 min read·Jun 20, 2022--1--1
Jason van der MerweA Backyard Makeover — Part 1This is the story of the first phase of a backyard makeover. This part took us around 14 days of full day work. It was mainly completed by…15 min read·Sep 25, 2021----
Jason van der Merweinstrava-cultureTaking Strava Jams RemoteStrava Jams is more than just a four day hackathon — it’s a cultural grounding point for our company. Laughs are shared over meals, ideas…4 min read·Apr 28, 2020----
Jason van der Merweinstrava-engineeringBuilding Activity Tagging With an Iterative ApproachThe beginnings of activity tagging8 min read·Jun 11, 2018----
