Jul 1Building a Feature Education Coordination Platform at StravaFeature education is important to help users learn, understand and utilize your product. The goal of the Growth Team at Strava is to connect athletes with the value of the product and feature education is one of the most important tools to achieve this. Until recently, we didn’t have any…Growth8 min read
Jun 20What’s the purpose of a Growth Team?I often get asked this question, sometimes with curiosity and sometimes with skepticism. It seems like great products and companies shouldn’t need Growth Teams — simply create demand via an exceptional product offering. This is the old “if you build it, they will come” approach. But it doesn’t work and…Growth6 min read
Sep 25, 2021A Backyard Makeover — Part 1This is the story of the first phase of a backyard makeover. This part took us around 14 days of full day work. It was mainly completed by myself and my friend who does custom builds, Ford. But we also had a lot of help along the way from our…15 min read
Published in strava-culture·Apr 28, 2020Taking Strava Jams RemoteStrava Jams is more than just a four day hackathon — it’s a cultural grounding point for our company. Laughs are shared over meals, ideas are taken further than before and a lot of code is written. With all non-essential meetings cancelled, everyone participates in Jams in Strava, not just…Strava4 min read
Published in strava-engineering·Jun 11, 2018Building Activity Tagging With an Iterative ApproachThe beginnings of activity tagging Have you ever done an activity with a friend, but forgot to record it? Wouldn’t it be awesome if you could turn back the clock and remember to record? Or maybe you ran with a friend who didn’t record and you wanted to introduce to Strava. You’re not alone! …Engineering8 min read
