Unique Ways To Publicize Your Content
The best products didn’t become great through their merits alone. Look at somewhere like Hollywood and you’ll see every successful producer is brilliant at promoting their products. And that’s what you have to be able to do as well, if you want to garner popularity.
We’re going to show you some unique ways in which you can publicize your content.
1.Snippets and Social Media
Don’t just post the headline of your article on social media; get creative with how you share content. Use some snippets of your content. Keep things fresh by using quotes from the piece, shocking statistics, and variations of the main headline.
These are some easy ways to grab your audience’s attention and encourage them to click.
If you’re using evergreen content, make sure you share it more than once. Not everyone will have a chance to see it the first time.
2.Collaborate with Similar Content Providers
Reach out to content providers in your field, especially the ones who are equally as successful as you.
The easy way to do this is to find an article on the web and discover who’s shared it through Twitter or Facebook. Choose the most popular sharers and contact them. Use them to help spread your content, and you can spread their content in return.
We recommend using Open Site Explorer. Moz’s add-on allows you to type in the article’s URL and get a list of pages that have shared this item. Find the popular sites and target them.
3.Video Content Reigns Supreme
Video content is all the rage at the moment. People are tired of long reams of content. They want strong visuals. Here’s how to take advantage of it and present fantastic content.
- Turn your blog posts into video. It’s often less time-consuming for both you and the reader.
- Use OneLoad to easily distribute your videos on big platforms, including YouTube, Vimeo, and Daily Motion.
- Create a title that’s going to encourage people to click on your videos.
- Use StartCut, or Hey!Spread, to achieve a global reach. They allow you to easily upload your video content to video platforms in Russia and Asia.
4.Build Blog Posts Using Videos
Enhance your blog posts using sites like InqsScribe. You can change your audio content (via your videos) into written text. This type of software is 90% accurate, so you will have to perform some editing, but with a little cleaning, you can build cracking written transcripts.
It also makes it easy for readers to take your transcripts and save them as PDFs for later. It’s all about giving your readers options.
List of Top Content Marketing Blogs:
Blog.KissMetrics
Blog.Hubspot
Blog.Contentmarketer.Io
Power To Be Found
Backlinko
5.The PDF Trend
PDFs faded away for a while, but they’re now one of the unique ways of publicizing your content. There’s something elegant about the PDF document. People take them more seriously than Word and RTF documents.
Use PDF files to add authority to your content. WordPress plugins like WP Post to PDF will allow users to download entire blogs in the form of a PDF.
If you want to use Slide Share to create backlinks and further build exposure, the PDF document is perfectly compatible.
As you can see, this is an extremely malleable file type.
6.Networking Through Industry Leaders
If you’re knowledgeable about your chosen niche, which you should be, you already know of a selection of industry leaders. Find these industry leaders on professional platforms like Linked-In. It’s even possible to email them directly with your content.
You have to be careful with the way you do this. It’s easy to upset people by coming across as a spammer.
Always make a point of personalizing your messages. Turn them onto your content without coming across as needy and pathetic.
Another method to access these influential industry figures is to join business networking groups on Linked-In. This is a treasure trove of excellent content people are eager to share. These groups may even inspire your future content.
Bringing it All Together
You’ve digested a lot of points within this article. It’s easy to become overwhelmed with so many options available to you.
To sum everything up, it’s about having varied content. Get away from the mind-set of blogging with words only. People don’t always want to read words; this is even truer now people have started to access content via smartphones and tablets instead of computers.
Video content has the most success with engaging people, particularly on social media. Videos often show more than words can.
It’s easier than ever to make a professional looking video. The software is available to you at home.
Finally, make sure you’re attracting the right people with your content. It’s not about the quantity of people deciding to share your content, it’s the quality. A single industry leader who shares your content could create an avalanche.
Bring all of this together and you’ll soon see the results you want!
