6 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient

Establishing a social enterprise is an ambitious goal. The mere fact that you’ll be focused on solving social issues and effecting social change speaks enough for the responsibility you’re taking. Although your goals are noble, there is still a commercial aspect to your work: you need to implement marketing automation tools that will increase the awareness for your organization and will attract your target audience.

With all that work you’re dealing with, marketing can be too much. In fact, effective promotion requires an entire strategy that consumes a great deal of time. That’s why enterprises hire professional marketers. Wait; you don’t have to take that step right away. In fact, marketing automation tools will help you make your social enterprise more efficient without the need to hire professionals.

Check out the following suggestions:

1. Oracle Eloqua

Before we get any further, let’s talk about the price of this tool: the basic version costs $2,000 per month. That may seem like a large investment, but when you consider the features you will get with Eloqua, you’ll understand how cost-effective this tool is.

The team will not only help you get the most of the product, but they will also teach you a thing or two about marketing. The features include: real-time dashboard and reporting, benchmarking, Oracle Eloqua Insight Reporter, unified marketing calendar, basic security administration, templates, programs and tools, lead scoring and routing, lead database, multi-channel campaigns, campaign with A/B testing, and much more.

It’s basically a fully-loaded marketing tool that diminishes the need for hiring a professional marketer.

2. Assignment Masters

You can automate several marketing tasks, but you can never make content writing fully automatic. There’s no software that can write your promotional texts, blog posts, press releases, guest posts, articles, info-graphics, presentations, and website content. Your organization needs that kind of promotion that will inform the audience about your mission and the projects you work on.

Does that mean you have to spend your days writing different kinds of posts? Not necessarily. You can outsource that task to Assignment Masters — an online writing service that connects you to professional writers and editors, who will work under your instructions. The prices of the service depend upon your deadline and the type of project you need, but they are transparent and affordable.

3. Marketo

This is a really popular marketing automation tool, which many organizations prefer. Its features enable you to manage email campaigns, leads, customer base, mobile marketing campaign, and more. Marketo will help you find and engage the right target audience through search marketing, web personalization, social media, forms, landing pages, and behavior tracking.

The prices start at $1,195 per month, so you may consider Marketo if you’re looking for a tool that’s similar to Eloqua, but is slightly more affordable.

4. Constant Contact

Email marketing is one of the most important aspects of your overall promotional campaign. Social enterprises need this technique to inform their audience about the launch and development of different projects.

With Constant Contact, you can automate the email marketing campaign and make it really effective. You’ll find customizable templates for your emails, so it won’t take long for you to choose the look your audience would prefer. The tool will automatically send the right message at the right time. You can adjust the settings, so your subscribers won’t get the messages in the middle of the night or too early in the morning.

The best part is that Constant Contact will track the success of your automated email marketing campaign. The prices start at $20 per month.

5. Salesforce Marketing Cloud

This awesome tool goes beyond email marketing; it lets you target communications over multiple channels, including mobile apps, social media, and the web. With Salesforce Marketing Cloud, you can customize the marketing experience for each follower of your campaign.

If you really need to connect with your customers over many different channels and you don’t think that your email and social media marketing campaigns are doing enough to complete that mission, you should definitely contact the team of this platform.

The products are provided in two categories: channels (email, mobile, social, advertising, and web) and customer journey (journey builder, personalization builder, audience builder, and analytics builder).

6. Customer.io

This is a messaging platform that makes the communication with your audience extremely effective. It supports flexible triggered messaging, which means that you’ll be able to send email messages to particular recipients at the right time. You can use it to automate messages via push and SMS.

Thanks to its A/B testing feature, you’ll be able to analyze the efficiency of your email messages and adjust them in the best way possible. Customer.io also allows you to track conversations, send a series of messages from a single trigger, and choose to send messages only during business hours.

Social entrepreneurs can easily get overwhelmed with the complexity of an efficient marketing campaign. Luckily, they can make everything much simpler if they use the right automation tools. Are you ready to try some of the ones we suggested?


Originally published at causeartist.com on September 21, 2016.

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