Hey Guzman — correct me if I’m wrong but Daniel Wellington watches are available on Amazon and other retail sites right? I feel like that sort of rules it out as a Vertical Commerce Brand. It falls short at the last mile which is the “direct to consumer” portion. I feel like the ‘cardinal rule’ for v-commerce should be that “If I can buy a product first hand on Amazon, they are not a real VCB”. What say you?