The job for marketing professionals hasn’t changed — it’s still to make people care and create a recognizable enviornment for them. And in order to do that you first need to know who the people are — the real people. Some people have it in their mind that it is a numbers game and while there can be a case made for that approach, in order to see your greatest return you need to focus on the few. Oh and those that throw around the latest buzz words and acronyms? They get passed over real quick. Nice article.