Death to the Mass
Jeff Jarvis

“Beware the false community, defined externally, such as millennials or American Hispanics (who are actually comprised of many diasporas).”

This Quote provides such a deep insight into the way that mass media corporations ineffectively target there audiences, they pick a socially constructed group and assume all want the exact same message pushed towards them, if American media outlets altered the way in which they target individuals there would be less stigma and stereotypes attached to multiple groups in society for example the example they used in the article “what do women want” this provides wide sweeping generalisation about women as a whole when many women look for very different things when deciding on media viewing.

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