A white label colour app
UDO colour concept
Your first step towards a digital colour workflow
UDO colour app is the latest PARADOX concept. It allows you to enter the digital arena with a custom branded universal -smartphones and tablets- mobile colour app in combination with the NIX Pro & NIX Mini colour sensor.

UDO is a dynamic mobile platform that is designed for you -a ‘colour brand’- to get close with the professional user and connect the dots in the current (analogue) workflow. The first step is to allow easy access to all of your colour collections and in-house colour databases.
The basic app
Painters, contractors, brand owners, designers and architects can easily quick-match any inspiration item or colour sample with NIX Pro and find the closest match within your colour collections….. with a simple click of a button. The UDO app displays the colour in different rooms sets, on various substrates or even objects.



UDO is designed to serve you as a brand, whether you are in the paint industry, plastics, sealants or wood stains. Depending on the industry you’re in or audience your targeting, the library images may vary.



In-store application
Since UDO runs smooth not only on smartphones also but on tablets, it can be used for POS colour look-up. A kiosk on the paint counter or tablet in a colour wall or chip rack, in combination with an integrated NIX Pro & NIX Mini sensor, create a supporting tool that is highly appreciated by consumers & store attendants in their quest to colour match the inspiration item.
You are in control
As a brand-owner and licensee you will get access to the backend of your own app. You are controling the content of your branded app and can custom the app appearance and content by simply adding your company or brand logo, color collections and premasked impression images in the back-end. The UDO concept will automatically generate the iOS and Android version of the custom branded app….ready for App & Google Play store submission. PARADOX’ UDO offers a back-to-back service.


Adaptiveness is key
UDO is an adaptive concept that allows you to kick-off with a basic colour matching and lookup app. Over-time you can select & activate additional modules that serve your (users’) needs. In order to create the ultimate colour workflow tool for your brand UDO can be expanded with additional modules. Contact us for more details.
UDO is designed to be the stepping stone or key component of your digital colour strategy and bridge the analogue and digital colour era.
UDO Projects
This basic UDO Projects module consists of your own branded mobile app for smartphone and tablet -iOS & Android- that is in direct connection with he NIX Pro & NIX Mini sensor for quick-match, colour search, impressions, storing in a project folder & sharing.


UDO Projects entry level app for both Android and iOS starts at a annual license fee as low as €3.500
Free demo app
Download your personal demo of the app & order your NIX Pro & NIX Mini device to run your perfomance tests.

UDO statistics
As a brand-owner and licensee you have direct access to all kind of valuable statistics on app use, number of measurements and the exact colours users are looking at.


The NIX Pro sensor
The Nix Pro & NIX Mini Colour Sensor are handheld devices that can measure the color of any surface and provide accurate color information to UDO via BLE so there’s no pairing required. Its patented and Red Dot Award-winning design blocks out all ambient light and uses its own calibrated light source (so no calbration process required!!) to provide an industry-leading level of accuracy.
For more information visit our website:
www.paradox-concepts.com or contact us at jb@paradox-concepts.com
