A three word mic drop on Climate Crises

Photo by #onetreeplanted

Al Gore wrapped his remarks to a packed house of social entrepreneurs and pro-activists at Summit LA 2018. Once again, he had eloquently painted the dire necessity for both galvanized intention and time-is-now attention of what has become the broken record of our century, and all too often eyes-glaze-over subject:

Climate Change.

He opened up for questions.

“Mr. Gore, is there a machine created to rebalance the imbalance of the CO2 levels that are causing climate change?”

“Yes there is,” he responded in his typical dry manner.

“It’s called trees.”


Cue the mic drop.

Drop the mic.

That sound in the silence is the sound of trees breathing proudly.


Trees are nature’s worker bees for the planet.

Here’s a lift of the potent science we gather Al was referring to, courtesy of the incredible reforestation initiative One Tree Planted:

“Trees cool the planet by sucking in and storing harmful greenhouse gases, like carbon dioxide, into their trunks, branches, and leaves, and releasing oxygen back into the atmosphere, thus reducing the effects of climate change.”

“Trees also help us as humans reduce our stress, anxiety, by allowing us to reconnect with nature.”

The overarching impact trees have can be encapsulated into Air, Water, Biodiversity, Social Impact and Climate.


“Cool, I get it. So how can I easily contribute to this biodiversity?”

There are many incredible replanting projects. Two reforestation projects we love are Nature Conservancy and as referenced above, One Tree Planted. Please contribute to them and others you feel called to directly on their websites.

In addition to individual contributions, intentional brands are also aligning with this ethos of purchases planting trees. One Golden Thread is one of those. Each of your purchase of a tee, wrap and talisman plants at least one tree, and special edition colors plant 11 trees.

We are honored to do our part in partnership with Earth, and on behalf our purchasers of our products, we will plant our first trees in February 2019 in collaboration with One Tree Planted, helping to replenish nature in Los Angeles devastated by the 2018 fires.

Follow your golden road back to your nature. It’s never left you, and it’s never let you down. As we nurture it, and it will always have our backs. photo: Nature.org

ps. Houston, we have a (branding) problem

Climate Change.

Part of the public malaise may be the chosen language itself. “Change”, we’ve been told, is good. And a few degrees warmer feels nice and cozy. Particularly in the winter. The malaise is real when the name itself glazes us.

Let’s call it what it is: Climate Crisis. Requiring Climate Justice.

Leave it to a 15-year, Greta Thunberg, to pull the emergency brake and tell it like it is — we cannot solve a crisis without calling it a crisis.”

Yes, calamities and cataclysms require wake-up calls. Yet without easy ways to participate to be part of the solution, humans will continue to be paralyzed in inaction.

Our goal is to plant 1 million trees in the next 10 years. Which means that humans are wearing the change they wish to see in the world — and thus, the world is feeling a bit more cozy and yes, golden.