Our inconvenient non-naked truth
To consider what touches us when we are not naked, here are three potent numbers to know:
52 million pounds of new clothes are produced every year.
87% will be incinerated or disposed in a landfill within 18 months.
Only 3% are sustainable fibers.
Personally attending the 2018 Global Sustainability Conference in Copenhagen to listen, it was shocking to learn this cold hard fact:
The fashion industry scored 38 out of 100 in terms of doing right by the planet.
Put in perspective, if the fashion industry were a child, they would have been held back in school — every single year.
For me, it brought to light arguably the most glaring clothing polluter of them all, an industry I was all too familiar with based on a previous business experience, the $41 billion annual branded promo industry where the average “life” of cheaply made promo t-shirts is anywhere from zero to just a few wears before being disposed (that’s not a few years; a few wears).
And if this isn’t all a wake up call to appreciate we are in deep shit if we keep doing this thing called consumption with our eyes wide closed, here’s the anvil drop:
Clothing is headed to becoming the most polluted industry in the world — even usurping oil.
source: singularity university |david roberts
Unconscious fashion is only fed by our unconscious consumption.
We can, and must, do better.
And many agents of change are.
Here are four powers inviting us to choose to be part of the conversation and solution.
Fashion Revolution, a global movement founded in 2015 empowering citizens, brands, producers and retailers to “do something” to make a positive change, is arguably the umbrella force galvanizing all stakeholders. Scrutinizing industry practices and raising awareness of the fashion industry’s most pressing issues, they encourage us each to create a more ethical and sustainable future by celebrating and modeling off of what is going right, not shaming us by what is wrong.
Every one is invited to join this fashion revolution.
GFX helps to give our clothes a second first look for another. In a decidedly hip way.
This innovator makes an impact through clothing swap events encased as parties for a better planet, curated talks and cultural activations around the world.
GFX is helping us see that used can be the new new.
Get on GFX’s list to attend their high vibe swaps — learn more here.
How do people and resources find each other to do the good work together? London upstart Common Objective is the match.com of fashion, supporting and connecting players on all sides for elevated, more ethical, business.
If you are part of the supply chain of creating for change, apply to join the CO “freemium” service.
London-based model-artist-humanitarian-blogger Wilson Oryema is among the young voices dedicated to a better planet by inspiring through new shared language.
He and I compared our views in meeting, and he shared, “Consumption is connected to every thing. So to change any one thing, we need to consider how we do everything.” Wilson wrote an amazing book on consumption called Wait.
Listen to the voices around us, and follow this consumption poet — @wilson_oryema
…our individual choice.
It’s not an abstract of tomorrow, it’s a choice of how to consume today.
It begins with citizens asking the same curiosity question in fashion we began asking in food a decade ago — who made this and how was this made?
Fashion Revolution lit the spark around renewed sustainability by commanding transparency leading to accountability, by posing the similar:
Our lives are a garden, weed out the frivolous. Simply by asking questions, elevated answers reveal themselves. And in doing so, we make our own meaning matter more.
One Golden Thread is proud to contribute to the conversation, believing that infinite sustainability begins from within. To learn about our vision to be part of the solution, and our answer to “who made my clothes”, we invite you to visit us.