Jeff McNairinInside the Hyper Play-LabEARLY-TO-MID TWENTIES AND STRUGGLING TO FIND YOUR WAY? HERE’S WHY THAT’S A GOOD THING.Every year around this time, a new generation of twenty-somethings graduates from some sort of education and makes their way into the…Jul 14, 2016Jul 14, 2016
Jeff McNairUser centered research vs. co-creationWhat excites me most about experience design is the centrality of empathy. At the center of all research ideation, creation and testing are…May 22, 2016May 22, 2016
Jeff McNairExperience design and the importance of leaving your comfort zoneOne of the essential elements in design thinking is going out into the world and asking your target group what they think of your idea…May 11, 2016May 11, 2016