Jan 8, 20192018 Year-In-Review Google Data Studio Report TemplateAs marketers, it’s a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review them on a weekly, monthly, or quarterly basis. But it’s rare that I see marketers reflecting on an entire year of growth. …Google Data Studio7 min read
May 3, 2018Hiring Your First EmployeeSo you want to hire your first employee? Congrats! That’s the BEST problem you can have in business… to have so much work and new clients that you’ve decided that it’s time for you to bring on an employee to grow and scale your business. But how do you approach…Entrepreneurship7 min read
Apr 30, 2018How the best Salespeople keep deals flowingWhat is the most underrated part of selling your professional services to clients? Lead quality? Tenacity? Deal-closing skills? Nope. It’s having a defined system for tracking and following-up on deal flow. That’s the backbone of successfully selling your services; not sales tactics. …Sales5 min read
Apr 23, 2018Make Your Agency GreatLast week’s post talked about Revenue Planning, one of the most critical business activities you can do in your agency. In today’s post, which is our final post in our The Truth About the Agency Business series, I share with you what I believe are Four Core Principles of Agency…Marketing8 min read
Apr 21, 2018Revenue Planning 101Last week, we talked about Hiring Your First Employee, and I shared two frameworks you could use to help you determine if you are ready to hire an employee or not. Today, I want to discuss one of the most important activities you can do in your business — revenue…Entrepreneurship7 min read
Apr 2, 2018How to Select Business PartnersLast week, I talked about The ONE test ALL outsourced contractors need to pass before you hire them. I shared with you the “A Player Guarantee Test” and in my experience, it virtually guarantees that a contractor is the right fit for the job. Today, I want to talk to…Business Partnerships6 min read
Mar 28, 2018The ONE test ALL outsourced contractors need to passLast week I talked about How To Outsource Your Client Projects The Right Way, and today’s post is a continuation on the same topic. With so many contractors on platforms like Upwork, Fiverr, and LinkedIn Gigs, how do you ensure you select the right subcontractor for the right job? How…Consulting4 min read
Mar 19, 2018How To Outsource Your Client Projects the Right WayShould you outsource client projects to subcontractors? And if you make that choice, what’s the right way to do it? That’s the focus of today’s post and video. Sometimes it makes sense to outsource client projects because it leads to “easy money,” but without a process in place to deal…Freelancing6 min read
Mar 13, 2018Why 99% of Client Projects Are LateLast week I talked about managing clients the right way, and the importance of communicating often and setting clear expectations. Why is this so important? Because managing clients is only half of the equation to getting projects delivered on time. The other half is effective project management. Ever wondered why…Project Management10 min read
Mar 5, 2018Managing Your Clients The Right WayLast week I revealed three secrets to closing the sale to help you land your next client. After the contract is signed and the ink is dry, congratulations you now have a client! And of course, we love our clients. Or at least we like to think that we love…Freelancing5 min read