How will Google AMP Affect Your Mobile Strategy?
Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup.
Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet. Enter AMP pages.
AMP-enabled pages require less rendering time and less data to transfer, both big bonuses for consumers. AMP-enabled pages are viewed high on the search page in a swipe-carousel format. They have a special icon next to the results to show they are AMP-enabled. The system is open to any publisher that is willing to put in the necessary work to make these pages.
Does this sound too good to be true? Well, yes.