How To Choose a Great Franchise Opportunity

Jeffrey Branover
3 min readJun 5, 2018

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Franchising is a great opportunity to minimize the risk of becoming a business owner. By becoming a business owner in a franchise such as Burgerim, you’re free to take advantage of the organization’s branding and marketing efforts. As part of a popular franchise such as Burgerim, you will quickly start enjoying the dynamics of restaurant ownership.

There are several things you should consider when choosing a franchise to purchase.

What Kind of Support Does the Franchise Offer

Most people get so caught up in the idea of owning a business, they don’t research the company and learn about the kind of support system they have in place for the franchise owners. The lack of support is one of the biggest reasons some branches fail. Burgerim takes a hands-on approach to each branch they open. From the very start of the project, the Burgerim family works closely with the new owner.

Burgerim’s support and mentoring program is especially useful for:

· Choosing the ideal location

· Planning and building the restaurant that you’ll be responsible for

· Hiring and training an ideal staff

· Working with suppliers

· Learning how to deal with customer service problems

· How to handle the paperwork that goes along with being a franchise owner

The best thing about the support program Burgerim has in place is that it doesn’t end once you have your facility up and running. You’re free to contact the organization with any questions you have or problems you encounter. The company also frequently evaluates the performance of your facility and offers advice and additional mentoring if the evaluation shows signs of trouble.

Will the Franchise be Well Received in Your Home Town?

Not only do you want the piece of the franchise you become involved with to be profitable, you’d also like it to be as close to your home as possible, which makes it easy for you to be a hands-on owner. The issue is ensuring that your town will be receptive to the franchise restaurant you build on the corner of Main Street.

The first Burgerim restaurant was built in 2016 in California and it quickly became popular, in large part because it provided a unique dining experience, but also because the organization did a fantastic job marketing their brand. It wasn’t long before the organization decided to expand. Each of the facilities they have built has been welcomed with a lot of success.

The Burgerim franchise is currently in a state of expansion. The organization is excited about spreading throughout the United States. This means that they have a great marketing program in place that’s designed to help explain their burgers and dining experience to consumers that may not be familiar with Burgerim’s burger menu, including those in your home town.

Burgerim also has a team of trained experts on hand who will evaluate your community and help you decide if it’s a good choice for your Burgerim restaurant, or if you should try a different town. The company has an outstanding reputation for choosing locations that are right in the middle of the perfect demographic.

Is the Franchise Opportunity Easy to Operate?

Too often, aspiring franchise business owners get so caught up in the idea of not having to worry about marketing and branding the business that they fail to consider how difficult the new facility that they own will be to operate. As a result, they end up over their head.

Burgerim restaurants are designed to be easy to operate. Compared to other restaurant franchises, the facilities are a bit on the small side (though there is plenty of room for patrons.) The smaller size and the way each Burgerim restaurant is laid out, not only means lower operating costs, but also a simpler operation process that is perfect for novice franchise owners.

If you are seriously considering investing in a franchise, you can’t go wrong with Burgerim. Contact them today to start the application process.

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