Feb 3The Innovative Spirit of Eddie Van Halen: A Guide to Creativity and DeterminationEddie Van Halen was a guitarist, innovator, and musician who rose to fame in the late 1970s as the lead guitarist of the rock band Van Halen, which he co-founded with his brother Alex. Over the next two decades, Van Halen became one of the biggest and most successful rock…Innovation7 min readInnovation7 min read
Feb 1From Surviving to Thriving: How to Position Your Creative Agency for Success in a Slow EconomyThe global economy is constantly evolving, and it is crucial for creative agencies to prepare themselves for success during a downturn. Although it may seem daunting, there are strategies that can help the agency not only survive but thrive in challenging times. …Advertising4 min readAdvertising4 min read
Jan 30The End of “Hybrid Events”: All Events Are Now HybridHybrid events, which blend in-person and virtual components, have been on the rise in recent years as a response to the COVID-19 pandemic and the need for social distancing. …Events3 min readEvents3 min read
Jan 29Creating a Culture of Innovation: Steve Jobs’ Legacy at AppleSteve Jobs, the co-founder of Apple, was a visionary leader known for his ability to push the boundaries of what was possible and create products that changed the world. He had a deep understanding of the needs and desires of customers and was relentless in his pursuit of innovation. …Innovation3 min readInnovation3 min read
Jan 29Creating a Legacy of Integrity: The Role of Leaders in Maintaining Ethical Standards in the WorkplaceSometimes, maintaining the moral high ground can be lonely. However, you must not forget that someone is always watching you. There is always someone that looks up to you. You must be the one that sets the example, even when you feel alone in your principles. Corporate culture is the…Corporate Culture2 min readCorporate Culture2 min read
Apr 21, 2020Someone Is Controlling Your Brand Message. Is It You?Your brand message is a powerful tool when used well. It is a chance to impact how your team, customers, and community see your business. No matter what you do, your brand has meaning and a message. Your choice is whether you control it or not. During trying times, your…Business5 min readBusiness5 min read
Jul 1, 2014Using LinkedIn to Your Advantage: Marketing Stats to Help You Improve VisibilityUtilizing social media to expand your name or message is common sense these days, but with the swift uptick in social media use comes greater challenges in reaching and engaging your target audience. It shouldn’t surprise you that popular social media sites like Instagram are growing like wildfire, but what…5 min read5 min read
Jun 25, 2014The Importance of Focusing on the Message of a Corporate Event Not Just About the Video, Music and Technology — When you hold a corporate event, you want to make sure it reflects everything that your company stands for. What does your organization stand for? You need to have a firm answer to this question before planning your workshop. So, why are you in business? Do you want to make…5 min read5 min read
May 9, 2014Where Talent, Ability And A Healthy Dose Of Ego Can Take YouIn business, we have a tendency to think of “ego” as an exaggerated sense of self-importance. Companies all over the world are filled with people that value themselves over their co-workers and in turn, cause problems with the chemistry of the organization. So, when can an “ego” be a good…Innovation2 min readInnovation2 min read
May 9, 2014Killing Creative, One Opinion At A TimeI want you to take a second and think about famous innovations. Think about the amazing people who thought of these concepts and the impact of their work on the rest of the world. How many of these innovations were passed through a committee? Oh sure, there may have been…3 min read3 min read
