GDPR — threat or opportunity?

Customers demand a consistent experience across channels. Thus CIAM ( Customer Identity Access Management ) was created with aim to reduce the friction of customer acquisition, increase conversion and give consumers control over their data. Bold promises but the I ( = Identity ) is the big friction. Online trust is at an all time low so getting people to sign up — to reveal their identity — is the nr 1 conversion killer.

Human problem: Have you ever met a person that wants to register?

Business problem: How to CIAM without the I? How to earn trust and be transparent?

This is where Glome comes in.

Imagine being able to serve your customers in a personalised way, through all touch points and devices, without forcing them to register or install apps. Then imagine you could at the same time also serve their friends ( create a network ). The right to be forgotten built in and everything approved by the consent of the individual.

That would certainly help a business earn trust and it turns out 50% of consumers are willing to pay a premium to the brands they trust most.

There really is a way to share e.g. a shopping basket and edit the contents of it with your friends without your friends having to register or expose their identities. And your right to “be forgotten” is done in a credible way without any party ending up storing your data for some evil further use without your consent. The key is to witness the demo — contact Edi and ask him for a demonstration — you will not be disappointed. Matti Kiviluoto, Siili.com

Let’s talk.