Challenger Archetypes

The Framework Bank
Aug 27, 2018 · 1 min read
Source: EatBigFish

Leave it to Adam Morgan and the thinkers at the renowned Eat Big Fish to challenge the idea of brand archetypes with a set all their own (after all they are the experts on challenger brands). These archetypes are brilliant for when you are going up against a big number one or even number two market leader and your brand needs to find is distinctive reason for being. For a full list of the archetypes, see WARC.

More From Medium

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade