Dimensions of consumer-based brand equity

Source: David Aaker

The most essential knowledge of how to define brand equity for consumers. I find that the term brand equity is wielded a lot, and it is important to establish what it stands for when aiming to grow and measure it’s dimensions.

Like what you read? Give The Framework Bank a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.