Enabling User Flow
This framework is a big player in Game Theory. But I find it is also important for any kind of comms interaction with a level of user involvement (the more involved, the more this matters). It’s also a great framework for why Sanpchat works with teens or explaining our web surfing behaviours on our phones for news / gossip, say the morning or before bed. If you want consumers attention, don’t impede flow — enable it.