Manipulation Matrix

The Framework Bank
May 8, 2019 · 1 min read
Source: Nir Eyal, Hooked

This is a morality matrix of sorts. It comes to us from Nir Eyal, in his attempt to ensure products, especially digital ones, that “hook” people aren’t exploitive. The framework can stretch beyond product applications and is a simple, check-in exercise. This can also work well for a brand or marketing effort to determine if an idea is helpful. The goal is to be in the facilitator quadrant, and according to Nir “When you create something that you will use and believe makes the user’s life better, you’re facilitating a healthful habit.” Learn more here

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