Narrative arch

The Framework Bank
May 12, 2019 · 1 min read

This is not the first time I’ve shared an uncomplicated narrative arch. But I like this version in particular because it contains the right amount of detail for briefing. This week I‘ve been doing a bit of copywriting (don’t worry it’s only for Cannes) and this arch helped hone the story, allowing me to focus on sentence structure and brevity.

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Strategy folk love a good framework. This is a collection of brand, innovation, advertising, UX & design models. Got one to contribute? Tweet @JenBonhomme

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