The right combination for behavior change

The Framework Bank
Mar 12, 2019 · 1 min read
Source: BJ Fogg 2007

This suggestion came to us from @ggirling to include Dr BJ Fogg’s behavior change model. The framework demonstrates the relationship between motivation, ability and a prompt — and the sweet spot for creating behavior change happens when motivation is high, the action is easy to do and the prompt is clear and relevant. This is great for testing out if your idea is likely to drive behavior. If you are missing one of these three things, you may want to revisit the drawing board.

Strategy folk love a good framework. This is a collection of brand, innovation, advertising, UX & design models. Got one to contribute? Tweet @JenBonhomme

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