Jul 25, 2017 · 1 min read
I hadn’t realized how important it is that the person designing be the same one researching. UX designers need to have their fingers pressed against the phone screen, their browsers displaying the site, their charts filed away where they can be quickly reached for updates….. The designer needs to be in close proximity to the product to experience it as the user its intended for might. If we don’t know what the user’s experience is, then we don’t have any business trying to change it.
