Professional Lesbian – Medium

Professional Lesbian

Professional Lesbian

Who is your ideal audience?: How to build a simple LGBT outreach plan (Part 1 of 5)

This is part 1 of 5 of the 5 part series of How to build a simple LGBT outreach plan. We are going to do a deep dive into defining your…

5 min readMay 18, 2017

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Who is your ideal audience?: How to build a simple LGBT outreach plan (Part 1 of 5)

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Professional Lesbian

How to build a simple LGBT outreach plan

Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the…

4 min readApr 27, 2017

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How to build a simple LGBT outreach plan

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Professional Lesbian

Are you on Twitter? Knock it off with the Auto Direct Messages already

Are you on Twitter? Do you enjoy your time on Twitter? Are you annoyed by the barrage of spam coming your way from auto Direct Message’s…

3 min readMar 16, 2017

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Are you on Twitter? Knock it off with the Auto Direct Messages already

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Professional Lesbian

The difference between an Advocate and an Activist

I previously posted about the difference between an Ally and Advocate because it became apparent that not everyone knew what the difference…

3 min readMar 9, 2017

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The difference between an Advocate and an Activist

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Professional Lesbian

4 ways an RSS feed can help you become an industry expert

Part of what I try to accomplish within this blog is to share with you things that I feel can help improve your marketing efforts towards…

4 min readMar 2, 2017

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4 ways an RSS feed can help you become an industry expert

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Professional Lesbian

The benefits of a strong “Call-to-Action”

In this post I’d like to talk about calls-to-action. This has come up in a myriad of conversations lately and it seems appropriate to talk…

4 min readFeb 17, 2017

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The benefits of a strong “Call-to-Action”

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Professional Lesbian

Building a Strategy and Plan for your LGBT Outreach [Podcast]

The meat of this podcast talks in detail about maximizing your LGBT Outreach with a Solid Plan. We go over the following key questions –…

2 min readFeb 9, 2017

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Professional Lesbian

The rule of thirds for your social media strategy

Have you heard of the rule of thirds before? Perhaps you’ve heard of it from a photographers perspective? That’s where I first learned the…

4 min readFeb 2, 2017

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Professional Lesbian

Is your target market ‘the ladies across the street?’

I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a…

3 min readJan 26, 2017

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Is your target market ‘the ladies across the street?’

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Professional Lesbian

Why is brand loyalty so important in the LGBT community?

So this topic is about brand loyalty within the lesbian, gay, bisexual and transgender (LGBT) community. At a networking event I…

2 min readJan 6, 2017

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Professional Lesbian

Professional Lesbian

I teach straight people how to market to gay people and #lgbt people how to personally brand and market themselves and their businesses.

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