What the Best Materials to Use for In-Store POP Displays?
There is no denying that POP displays are one of the most cost-effective, hassle-free and efficient ways to boost your grocery store, restaurant or convenience store business.Almost 70% of purchases are still being made at physical retail stores. Retail therapy in a physical store works much better for me than shopping online!And, all those point of purchase (POP) displays,whether floor displays, posters, standees, counter displays and more, only encourage me to see more stuff and give in to some degree of impulsive buying. This is what a retail store wants to achieve, right?
Why POPs are a Popular Choice for Retail Stores
These displays, with their attractive graphics, colorful images and eye-catching fonts,definitely turn heads. Along with increasing awareness of your brand, they also have an impact on the customer’s buying choices, says an article by Ravenshoe Group. They are portable, affordable, give you more space to market your products,helping your customers locate items easily, without having to walk through the store for hours. These factors come together to make POP displays a smart investment for your business.
Most Effective Materials for POP Displays
Along with choosing a unique design that suits your brand perfectly, selecting the material that the display is made of might get a little tricky. The right proportion of materials can go a long way to make or break the display. There are a variety of materials to choose from, including wire, metal, plastics,wood and much more, say experts at Metaline.
Here’s a look at some of the most effective materials to use while creating POP displays:
1. Foam Board: These are made of polystyrene foam, which is placed in between paper lines. They have an easel back, which makes them convenient for signs and posters, meant to be placed on tables and counters. They come in various levels of thickness and shapes for you to choose from. They are also a good choice for life-size standees, with contour cutouts. In grocery stores, foamboards are mostly used as two-sided hanging displays.
2. Gatorform and Ultra Board:Both of these are produced with strong polystyrene foam. Gatorform, in particular, is coated with moisture resistant wood fiber. Ultra board, on the other hand, has sheets of styrene, with the foam bonded in between. Both are extremely durable and provide stability to standees or floor displays. Apart from this, being resistance to dents and breakage, they are ideal to prolonged use or use in high traffic areas.
3. Styrene: This is the most common type of plastic used for all sorts of packaging and POP displays. This is a user-friendly material because it comes in a variety of colors and thickness levels. Apart from providing an excellent print surface, it can be easily cut into various shapes. It is a one-stop solution for shelf talkers, danglers, signs and aisle stands.
4. PVC: This material has a matte finish, and is strong and lightweight. It is also dent and break proof, and gives a more industrial look, says an article by AC Plastics. The best part is that they can be heated to bend and create standing POP displays.
So, go ahead and make an impact on existing and potential customers. Choose the right material for your POP displays and choose a skilled company to create unique and striking graphics.
