This week I had the pleasure of interviewing a professional in the field of visual effects, and someone who is very close to me, my own sister, Symonne Madalena. While I have previous knowledge of the industry my sister is in, I have never had the chance to formally sit down with her and actually hear about what she does on a daily basis.

Symonne Madalena, 25, grew up in Ancaster Ontario, a small municipality in Hamilton. She moved to Toronto when she was 17 to pursue her dream and attend Ryerson University for the Radio and Television program. She…


Wendy’s social media presence and its sassy way of marketing

How do we market towards a generation that has such little attention span, and will completely scroll past advertisements without a second thought? Are brands struggling to get followers on social media because the younger generation just couldn’t be bothered to be marketed towards, and just want to be entertained? Possibly one of the most amusing accounts on Twitter would have to be that of Wendy’s fast food restaurants. You may be surprised to hear that Wendy’s, of all companies, would have such a strong social media presence, especially because…


How Coca-Cola took the next step in marketing, by getting into the personal lives of its consumers

A good marketing strategy has the ability to take any product, and determine whether it will be successful or unsuccessful in its release and ongoing sales. Some companies strategies are better than others, but for me, nothing will beat the absolutely genius way that Coca-Cola encouraged consumers to buy their same old, classic Coke recipe in recent years. In 2015, people all around North America began to see their names popping up on various Coca-Cola products around the country. Having names on the…


Looking back on my first few social media years, I reflect on what platforms I used and what I deemed as “socially acceptable” online. Starting with getting my first email address in grade 6, “hey_there_jenna@hotmail.com”, then turning this into an MSN account and calling my friends every night at 7:00 to go on so we can make a group chat- those were the days. Although I don’t really consider this to be my first public social media platform, but probably Facebook. So, here’s a letter to my Facebook loving self in 2007.

Dear 2007 Jenna,

First of all, get off…


Nikes got some serious social media game. Being a person who’s heavily involved in athletics, the first brand that ever comes to my mind is Nike. Why is this? Well… I never looked far into why Nike is constantly on my mind, but RTA902 has made me extremely aware of what i’m exposing myself to online based on who and what I follow. Noticing the past few weeks, Nike has taken over my newsfeed. Whether i’m looking for it or not, Nike’s constantly got something new for me to see and they aren’t afraid to be regularly showing me whats…


The show Black Mirror- as disturbing as it may seem, actually speaks a lot of truth about life and the society that we live in today. If the show was on maybe 10 or 20 years ago, we may have thought that it was so far off, but watching it this past month, actually made me reflect on my own life and the things that I value.

***Spoilers Ahead***

The episode of Black Mirror, “Nosedive”, features a world where people are rated out of 5 stars. Lacie, the main character, along with many other people living in this world, are…


I believe that one of the most predominant mental illnesses in University students today is Anxiety. 65% of Canadian students have reported to feelings of overwhelming anxiety in the past year (CBC.ca). I believe that much of this anxiety has arisen because of the amounts of stress and pressure that are put upon University students to succeed, be financially stable, get a job, all while remembering to have fun, because everyone keeps telling us, “cherish this, these are your best years of your life”.

Anxiety has greatly affected University students in both their studies and their everyday living. With worries…


Social Media metrics greatly affects its users, to the point that these metrics are controlling what we post and why we post. Social media gives users the chance to pick and choose what they want to post- drawing out a life which we wish to show the world. As creators, we both consciously and subconsciously pay attention to what posting patterns get the best reaction from our followers, and we tend to use what gets us the better stats. The portrayal of our fantasy lives also comes with comparing our lives to others. I found myself doing this, especially in…


When you think of an aluminum foil company- their Instagram aesthetic probably isn’t the first thing that comes to mind. Well today it should be.

Reynolds Wrap Company came up with what is seen as the coolest kitchen campaign on Instagram today, the Endless Dinner Table. Their Instagram, @ReynoldsKitchen is one worth checking out. Their posts consist of photos and videos of dishes and quick how to videos on how their viewers can make their own versions of the dish.

Taking Advantage of the Instagram Layout

The concept of this Instagram marketing technique takes a creative approach, as their feed…


Alex was like every other typical 16 year old boy, he went to school, hung out with his friends and even had a part time job working at Target. He was your typical teenage boy, until one creepy picture changed his life. Alex from Target was soon a named that circulated everyone’s household after a picture of him ringing in some items was taken from a teenage girl. Soon Alex, wasn’t just Alex anymore… he was Alex from Target. This meme exploded all over the Internet and Alex, in one night was bombarded online with over 100,000 new twitter followers…

jenna madalena

RTA // Ryerson U // Toronto // Toronto Raptors🏀

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store