5 Reasons to Invest in Email Marketing
Email marketing is currently one of the biggest tools used within companies, considering there are approximately 3.6 billion e-mail accounts active there’s definitely opportunities to take. Below, are 5 reasons why you should be investing in email marketing now:
1. Large User-Base
As mentioned previously, e-mail has one of the largest user-base (approx. 3.6 billion), with such wide reach you have the ability to communicate with a large variety of people. Majority of email users check their inbox daily, therefore you have almost every opportunity to grab their attention with your campaign. Be sure to inform your customers and clients to subscribe to your mailing list in order to increase numbers with good quality users.
2. Drive Traffic
Your website informs users of what your company is about, the ins and outs, and if you’re in the e-commerce sector this will be your digital storefront to invite people to come and shop on your website. Email marketing does a great job of driving traffic to your website as many ‘Calls to Actions’ are implemented which then direct the user to the website once clicked on. In most email marketing platforms, it will break down the statistics from your campaign and will tell you exactly what percentage of your subscriber list went through to your website from the e-mail, this helps to make improvements where necessary.
3. Social Sharing
In the digital age that we live in, social media is another major resource of communicating with subscribers, clients and customers. Another benefit is that email and social networks connect together incredibly well. You can place social media icons and hyperlink to either follow you or just direct you to the social media page. Either way it’s pretty clever and it offers great interactivity for your users. Some companies will even send email campaigns solely dedicated to following them on social media if this has a big enough impact for them.
4. Impressive ROI
Email marketing is worth every penny. The return on investment from e-mail marketing is incredibly impressive, with an average ROI of approx. £35 for every £1 spent. This shows just how cost effective e-mail marketing is, and the power it has for your company.
5. Increased User Engagement
Email marketing is a great tool to engage with your customers and build relationships with them. There is great flexibility within e-mail marketing, and with tools such as e-mail personalisation you can connect with your customers on a whole new level.
