Converting your audience to your Customers

The process of winning new business and retaining existing customers isn’t getting any easier. Offering an amazing experience that gains & keeps customers’ loyalty, thereby causing them to refer people to you is a good way to stand out from your competition.

One of the best approaches to connect with prospect is by using stories from existing customers. People want to know that they can trust the company they are hiring or the product they are buying and testimonials have proven to be effective in legitimizing your service claims and convincing prospective clients to hire you. They are like third party endorsements to your business.

You may decide to use life hacks to show your audience the functionality of your product or the service you render, but this just might not be enough. Testimonials however, show your audience that your product/service offering sure works for people like them.

The most powerful persuader in the market place asides a customer’s own user-experience, is that of some else just like them. Not only are testimonials powerful and credible, they cost nothing!

How do I get testimonials?

The way you ask for a testimonial could mean the difference between an amazing one and a bad customer review, hence, the need to proceed with caution.

  • Seek to know what brought them to you in the first place. You already have them as a client/customer so you’re not trying to convince them to hire you. You should seek to know the challenges they are facing that led them straight to you.
  • During the course of your interaction with your clients, take time to listen to the underlying statements. While the goal of your conversation should be to help customers with your product, learn to listen to the underlying stories they share about their experiences.
  • Also, if you deem it fit, you could just request for a testimonial. But do not bug your clients with too many words, instead, your questionnaire should be centered around these three things:
    What led them to you?
    What their experience was like?
    How has your product/service offering changed the phase of things?

Here are some tips to keep in mind when using testimonials;

  • Testimonials should be specific about the writer, the organization he works and his position there as well. There should be an image of the writer and a designation. A three-line testimonial from someone identifiable is much more effective than a one page document from an anonymous writer. Acquiring testimonials from high profile personalities from various industries will go a long way in removing objections from the mind of your prospects, and if you can pull this off, then you should.
  • Specify what your product/service offering was able to solve for them. The specificity about a problem demonstrates to the reader that your product is not just generally good, but that it can solve their problem.
  • If you have a product with more than one function, the testimonials you project on your page should also capture the different aspects of that product, thereby meeting everyone’s needs.

You should not avoid bad reviews as they are not really bad altogether. Remember that the primary reason for gathering testimonials is to improve customer experience. Testimonials from your customers provide you with valuable insight into what your customer thinks about your product or service. These insights can help you create a consistent and personalized experience for them.

Thanks for reading through, we hope you learnt something.

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