06 Print, Productions, and Presentations

Graphic Design School’s section on print, production and presentations was interesting to read as print media will forever be my favorite. The authors stress the importance of setting up the document for the printers from the beginning so you don’t have to sort through it all in the end. In addition knowing the difference between RGB, CMYK, and PMS is critical for selecting the right color for the right job.

RGB is used for web and designs meant to be viewed on a screen. Together, RGB makes white.
CMYK on the other hand is for all things print. Together, Cyan, Magenta, and yellow make black.

In addition to RGB and CMYK, PMS, or pantone matching system, can be used to get the correct colors for the job.

After file formatting and colors, the authors talk about the importance of craftsmanship- something they [professors] are always telling us to be better at in school- and not just black matt boards either. A well executed craft can sell a presentation. The authors write, “Good craft skills are essential and, although a bad concept can’t be saved by good craft, a great concept can sometimes suffer if it is poorly crafted [or executed].” Although I typically have a good concept, issues at the printers, time management, and over all neatness suffer and my good concept goes bad very quickly with poor execution.

It is also important to note that while you are developing your concepts, as a designer you should be in contact with the printer so you can get a feel for what papers, stocks, and finishes are available that way they can be worked into your design sooner rather than later.

Richard Glover, writes in his article, Principles of Good Design-Craftsmanship, “ Craftsmanship is the quality that comes from creating with passion,care, and attention to detail.” So as designers how can we hone our craft to the “artisan” level?

Richard suggests 5 simple steps:

  1. Practice- whether you sketch or design something new or watch a tutorial or work on a personal project- do a little design everyday.
  2. Education- participate in discussion, read about other designers, and continue to learn new things about design.
  3. Criticism- accept, appreciate, and react. Its not personal, and the sooner you learn that it’s not, the sooner you can go on creating better work.
  4. Details- pay attention. The most carefully thought out details adds polish and style that sets the design apart from others.
  5. Design for the future- think of ways that will make your design timeless.
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