Applying for a job can be quite a bit of work for the applicant. They need to decide that this is the type of job they want and that this is a company they want to work for. Depending on the stage the person is at a CV and maybe a portfolio might need effort to bring it up to date and, if successful, preparation would then be needed for an interview.
A challenge with this is if you haven’t quite decided what you want or you’re not sure, or just don’t know much about that organisation it can be quite a bit of effort expended in the wrong direction and in an interview you’re going to be viewed unfavourably against others who know what they and display higher levels of enthusiasm and surety about the role.
There’s nothing worse than seeing an application form on a website asking ‘tell us why you want to work here and how you’re perfect for the role’ when all you really want is to learn more in order that that enthusiasm and interest might be stoked.
This limits the number of candidates applying, a problem unless your organisation is lucky to have an excess of interest.
One way to help solve this is to hold open sessions or an open day so potential applicants can informally come and see your workplace, meet some of the people and get a feel for what it might be like to work there and learn a bit more about the work being done. Most organisations websites do a poor job of communicating this and, anyway, it’s much more effective in person.
HMRC did this end of last year for some roles still open:
Department of Health currently doing something similar:
And Clearleft recently held an event to entice freelancers