On Self-Promotion

It is one of those lessons that gets drummed into everyone from a young age: Keep your head down, work hard, do well, stay humble and success will follow.

After all, there are few things worse to be known as than as a self-promoter. People talk about the tall-poppy syndrome as if Australians hate successful people but that’s not really what it’s all about. No-one hates Hugh Jackman or Cate Blanchett. The people that catch all the hate are the self-promoters, the people whose public profiles far outweigh their achievements. And anyone who ever refers to themselves in the third-person.

Just ask the James O’Connor brand.

This is something I’ve been grappling with over the past month as I’ve been trying to get Ganda off the ground. On the one hand, if I don’t actively spruik it then no-one will and it’ll wither on the vine. On the other hand, while most people would accept what I’m trying to do, surely there’s only so many posts about cricket highlights from the 90s that people will tolerate before they start getting thoroughly sick of it.

So where do you draw the line? At what point does “Good on you for having a crack” become “C’mon mate – enough already”?

Is there a particular milestone to watch out for or is it purely a matter of feel?

Let me know what you think.



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