Thinking creatively means coming up with an idea for a business, good or service that is unique and did not exist before. A lot of businesses are not based on creative thinking. Their business idea is a ‘me-too approach’ which is simply just copying someone else’s idea. …

This article analyzes the likely positive and negative effects of business decisions on three different stakeholder groups. Stakeholders are people or groups of people who have interest in a business organization and its operations. Additionally, there might be potential conflicts of interest between stakeholder groups resulting from the following business…

This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution (or one-intermediary channel) which is about selling indirectly to customer using a single intermediary such as retailers. A one-level channel of distribution contains one intermediary between a manufacturer and consumers…

In today’s fast-paced world, we are always searching for ways to save money and make our shopping experiences more efficient. While coupons have long been a staple for frugal shoppers, there is a new trend emerging that goes beyond clipping paper discounts: cash-back apps. These innovative tools have the potential…

There are a few things you can do to lower transaction costs when buying stocks. By following these tips, you can lower your transaction costs to improve your chances of making a profit in the stock market in order to ultimately save money on your investments. Choose a low-cost broker…

Brand awareness is an important aspect for a business organization in being able to successfully promote a product. Branding differentiates the brand name from the competitors’ brand names. It is the process by which companies distinguish their product offerings from the competition. The way in which a firm differentiates itself…

What mainly causes share price of a business to grow is improved business performance. Mainly, stocks grow as the result of growing earnings, great Balance Sheet and the share price being too low for the value (Net Cash Flow). Prices in any market are determined by the laws of supply…

There are many different types of branding that exist in the world of marketing. Let’s take a look at the most common ways of branding products. Company branding All products under one brand representing the producer. Corporate branding is similar to family branding — but now applies to all products produced under…

There are many ways to invest in a good business. Firstly, you can start your own business and become an entrepreneur. This is the riskiest option because you invest your own money in an unknown business venture, but it can also be the most rewarding. …