Jerry GrzegorzekProduct Position Map — A Business Tool for Customer Perception of a ProductProduct positioning is the consumer perception of a product or brand in comparison to its competitors. To visualize product positioning, a…4h ago4h ago
Jerry GrzegorzekProduct PositioningThe third and final part of the SEGMENT — TARGET — POSITION process is Product Positioning.4h ago4h ago
Jerry GrzegorzekHow to Deal with Jet Lag When Business Traveling?Here are my personal experiences of how I deal with jet lag when coming back to China from Europe. No matter if you go to another continent…17h ago17h ago
Jerry GrzegorzekTargeting Strategies: Differentiated MarketingTargeting strategies should be appropriate to fulfill marketing objectives of the business. The three broad targeting strategies that…17h ago17h ago
Jerry GrzegorzekTargeting Strategies: Niche MarketingTargeting strategies should be appropriate to fulfill marketing objectives of the business. The three broad targeting strategies that…17h ago17h ago
Jerry GrzegorzekTargeting Strategies: Mass MarketingTargeting strategies should be appropriate to fulfill marketing objectives of the business. The three broad targeting strategies that…17h ago17h ago
Jerry GrzegorzekDesign Thinking as A Tool for Self-ImprovementDesign Thinking is a concept that can help us to improve any product, process or experience.1d ago1d ago
Jerry GrzegorzekIntroduction to Targeting1st do market segmentation, 2nd come up with targeting strategies.1d ago1d ago
Jerry GrzegorzekPsychographic Market SegmentationThe whole market can be segmented in a number of different ways. This article is about psychographic market segmentation.1d ago1d ago
Jerry GrzegorzekBehavioral Market SegmentationThe whole market can be segmented in a number of different ways. This article is about behavioral market segmentation.1d ago1d ago