Jerry GrzegorzekSampling Errors. How Accurate Is Your Research Sample?The reliability of the market research sample is often judged as inaccurate because of sampling errors causing the whole market research…10h ago10h ago
Jerry GrzegorzekSampling — How to Choose Respondents for Market Research?Sampling exists and is necessary because surveying the entire population is not only impractical, but also impossible. Just imagine…10h ago10h ago
Jerry GrzegorzekFree Trade Blocks around the WorldFree trade blocks are groups of countries geographically close that have arranged to trade with each other without restrictions.19h ago19h ago
Jerry GrzegorzekSales Forecasting: Quantitative MethodsTo make realistic and accurate sales forecasts, managers can use several quantitative methods of sales forecasting:19h ago19h ago
Jerry GrzegorzekSales Forecasting: Qualitative MethodsTo make realistic and accurate sales forecasts, managers can use several qualitative methods of sales forecasting:19h ago19h ago
Jerry GrzegorzekHow to Choose Sales Forecasting Methods?In practice, businesses are likely to use a combination of sales forecasting methods.1d ago1d ago
Jerry GrzegorzekHow to Conduct Cultural Analysis in Marketing?The data suggested in the cultural analysis include information that helps the marketer make marketing planning decisions.1d ago1d ago
Jerry GrzegorzekA Sample Survey / Questionnaire Hand-OutHere is an example of a sample survey / questionnaire you can use for carrying out your own market research. I hope the following ten steps…2d ago2d ago