Jerry GrzegorzekSecondary Market Research — EvaluationSecondary market research (desk research) gathers second-hand data that already exists. This secondary data and information have already…3h ago3h ago
Jerry GrzegorzekPrimary Market Research — EvaluationPrimary market research (field research) collects new data for the first time. This primary data gives up-to-date information to answer…3h ago3h ago
Jerry GrzegorzekSales Forecasting — EvaluationSales forecasting helps marketing managers to estimate future sales of products and reduce the risk of unforeseen changes in the…3h ago3h ago
Jerry GrzegorzekInvestmentThis article defines investment and answers the question why businesses invest. It explains the determinants of investment and the…8h ago8h ago
Jerry GrzegorzekHow to Conduct Ethical Market Research?Marketers need to carry out ethical market research every time they decide to research the market.1d ago1d ago
Jerry Grzegorzek4 Different Types of Market ResearchConducting different types of market research can help the business to effectively reduce risks.1d ago1d ago
Jerry GrzegorzekHow Market Research Supports New Product Development (NPD)?Market research definitely is a key part in New Product Development (NPD). Businesses should investigate market conditions in details…1d ago1d ago
Jerry GrzegorzekConsumption and SavingThis article defines consumption and saving as well as introduces The Average Propensity to Consume (APC) and The Marginal Propensity to…1d ago1d ago
Jerry Grzegorzek4 Basic Economic SystemsThe four basic economic systems that exist in the modern economy include Centrally Planned Economy, Market Economy, Mixed Economy and…1d ago1d ago
Jerry GrzegorzekThe Importance of Sales ForecastingSales forecasting is a marketing management technique used by business managers to predict future sales over a period of time…1d ago1d ago