Posted on this blog.
Artificial Intelligence (AI) is getting a computer to think and act like a human. It learns from data gathered it in its own environment to help businesses make better decisions to drive top and bottom line growth.
AI has been around since the 1950s and its use has become mainstream in recent years. This is due to the success of Amazon with their product recommendations. As such, e-commerce companies became early adopters of AI-driven technologies.
‘A discussion of AI, or Artificial Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It’s using data to match buyer trends with products they will most likely buy. It’s really interesting. And it’s part of the Convincing process.‘ Paul Mosenson
In essence AI, at its most basic definition is getting computers to think and act like humans. We are seeing this with Amazon/ Netfilx — providing product and movie recommendations.
Intent data mainly deals with potential, new customers. …
Article originally appeared here.
The definition of AI, in the most basic term, is getting a computer to think and act like a human. This article will highlight how AI can be your weapon to drive sustainable growth for your company when businesses are faltering at alarming rates.
Currently we are ALL hunkered down, practicing social distancing protocols during a worldwide pandemic. …
Article originally posted here.
On April 15th, I wrote an article on AI based doppelgänger marketing. This technology helps companies improve their ROAS (Return on Ad Spend) on social media by helping them find their ideal customer — going above and beyond Facebook’s ‘Create a Lookalike Audience’ feature. …
Article originally published here.
Urban Dictionary defines doppelgänger as ‘looking the same as another, that isn’t a twin.’ …
What My Favor Restaurant Told Me about the Importance of Hyper Personalization
Before I talk about how hyper personalization applies to my favorite restaurant, let us first examine the word root — Hyper: Excessive. Popular words with the hyper root:
· Hypertension — high blood pressure
· Hyperbole — exaggerated statement
· Hyperactive — high level of activity, typically associated with kids or puppies
· Hypercritical — fussy, nit-picking, overly demanding
· Hyperpersonalization — not a ‘real word’ yet as it doesn’t appear in dictionary.com
The first four words listed have negative connotations. The last one, hyperpersonalization aka hyper personalization is being used as a positive term in marketing circles. As the root hyper shows, hyper personalization indicates an excessive, uber approach to personalization, where relevant messaging is being delivered to your intended target based on the product or service one is predicted to purchase. …