TBT: That Time We Changed Barbie’s Body!

Jess Weiner
Mar 4, 2016 · 3 min read

This last week has been epic.

Just seven little days ago I was finally able to share about a project I’ve been a part of for the last few years. I was on super secret lock down (which made vague-booking so hard!)

But finally all was revealed with this cover of TIME.

As you know, I’ve been working for over 20 years to change the messages that women and girls are sent through media, toys, and advertising. And I feel so incredibly lucky to have partnered with Mattel and the Barbie team on this journey to more variety and inclusivity!

3 new bodies. 7 skin tones. 22 eye colors. 24 hair styles. So many more choices to play!

So in the true spirit of a throwback, here’s a recap of what my launch day was like.

Our day started at 3 AM. And this was the sign that greeted us as we walked in.

That and lots and lots of coffee.

Then the TIME cover story breaks. In case you can’t tell from my expression, I couldn’t be more excited!

Teamwork makes the dream work. I couldn’t have made it through this launch without these guys.

We spent all day tracking the press, doing interviews and working with key influencers to make sure that the story of Barbie’s transformation was told in a way that would spark healthy dialogue (and debate). I mean, come on it’s Barbie. Everyone has an opinion!

Then it was on to the PARTY!!

We had an amazing launch party featuring Queen Latifah and Gwen Stefani — hosted by the lovely Amanda De Cadenet.

The theme of the night was “Reshaping the Conversation” and I was so thrilled to do that with good friends. Special shout out to my dear friend Damone Roberts for always having my back. My new friend Rutina Wesley (Also starring in Ava DuVernay’s new show “Queen Sugar” on OWN- watch it!) and the funniest voice on the interwebs, Luvvie Ajayi.

You can’t make change unless you have a seat at the table. And I had a seat at the table. Literally.

Up for over 20 hours, exhausted, happy, feeling proud.

Then the next day the team at Barbie sent me this fabulous gift. Now a permanent fixture on my patio. Welcome to your new dream house!

This week has reinforced for me what is truly possible when we work together to make change.

Whenever a girl can see herself and her world better reflected in culture it’s a good thing.

This is just the beginning. Stay tuned for more…. #TheDollEvolves

Jess Weiner

Written by

Social Entrepreneur & CEO of Talk to Jess, LLC. Working with brands and media to create better messages for women and girls. http://bit.ly/jessweiner

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