I appreciate this story so much.
Brandon Foken

Brandon Foken — thank you for saying this! I absolutely love that you found this valuable.

I actually sent my blog to my dad today, and he’s a pretty old school too but has built a huge business on relationships. He imparted this feedback for me and I’d love to share it with you. See below:

Another great marketing technique is telling someone I don’t have the right product for your objective or I am not the person for this situation. But you tell them you should look at another product or solution or talk to another party who would be right for you. It underscores:

1. You are honest and trustworthy

2. You are helpful

3. You put their needs ahead of selling yours

4. You will probably be the first person they think of when they have their next need.

Thanks for reading Brandon Foken!

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