Museum of Horology — Where Timeless Pieces Keep Time

Jetset Magazine
1 min readJul 23, 2020

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Based in Scottsdale, Arizona, Jetset Magazine is the premier magazine for the wealthiest individuals. Jetset Magazine contains an assortment of articles with topics related to fine living and extravagant tastes.

A recent article in Jetset Magazine featured the opening of the Audemars Piguet Museum in Switzerland. Audemars Piguet is best known for selling some of the most exquisite timepieces in the world.

Now the iconic watchmaker has its own museum in the Swiss countryside right next door to the company’s original factory. The architecture itself is a marvel that relies on load-bearing glass walls that form the shape of a watch’s hairspring, which is most visible in aerial photos.

The museum opened in late June 2020, allowing visitors to tour by appointment only. Once inside, visitors are treated to a view of the company’s collection of watches made throughout history — a family tree collection of 500 watches that have defined the brand. Visitors may also view watchmakers assembling timepieces, and an interactive element allows visitors to play at watch-making themselves.

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Jetset Magazine

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