Everyone’s curious about this. The honest truth is that more art than science. Ideas come from everywhere, but ultimately the decision about what makes it into a cycle comes down to me (ceo), David (cto), and Ryan (strategy).
How we structure our work and teams at Basecamp
Jason Fried
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Would seem to me that this is where leadership is defined. It’s about your gut and experience and is honed with time. I would submit that it is these decisions are what makes or breaks the process overall. That and the manner in which you stitch the cycles together.

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