Jim Beach
Jim Beach
Aug 24, 2017 · 1 min read

No claps. Call me Contrary. The new one, the one that can only be called Elemental M, leaves me limp and wanting. I appreciate the subtle differences in fonts and I believe I have at least an average sensitivity to the emotional evocation of a killer logo, but I’m pretty sure my 12 -year-old granddaughter could have come up with this. Here’s my knee-jerk reaction yesterday when I first encountered it and was confused:

Whatever. I love Medium and you will remain my writing space. Just please reach higher.

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Written by

Jim Beach

Love. Be mindful. Practice acceptance. Keep the long view. We'll be okay.

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