A Look Back at My 2018

Before I jump into 2019 trends, I want to hit on my 2018.

Here is a review of my 2018.

I’ve included some wins, some failures, revenue numbers and one baby photo from Halloween.

#1 on Amazon for 4 Days . . . until Seth Godin launched his book.
  • Sales Goals. My goal was $10,000 in book sales before 2019. We’re at $9,024 so just shy of it. Hope to hit that in January 2019.
Sales from Gumroad. Does not include Amazon or Apple sales.
  • Hiring. GrowthHit, my growth consultancy, hired 4 new talented individuals. Working with smart people to help scale our clients has been more time consuming and rewarding than I thought.
  • Growth Goals. Fell short of our aggressive revenue goal for Growthhit by 20%. I am pushing this goal out to April 2019. We’re two clients away from hitting this.
  • Product Problems: We’ve been working on a SaaS product that we wanted to launch in October but it’s still delayed. After having to let go of a development agency we’re learning the hard way how to design and launch tech products. But, we are learning!
  • Travel: I was able to travel 44 nights this past year to places like San Francisco, Chicago, New York, Dallas, and Yakima to do talks on Growth Marketing. It’s a blast to meet people but I am trying to limit my travel.
Marketing conference for Sephora.

Jim Huffman@JimWHuffman

Thank you @Sephora for hosting me at the @PalaceHotelSF for our #Marketing workshop (and for the sea salt spray recs for my hair)

6:06 PM — Jul 11, 2018 · Gold Ballroom, Palace Hotel See Jim Huffman’s other Tweets

  • Got Back into Basketball. I love hoops and it was my life for a long time. After 5 years away, I am finally playing again It’s a fun break from my crazy weeks but it’s resulted in me spending too much time sneaker shopping.
  • Stop Being Cheap and Give. Maybe it’s bc I didn’t come from money but I am pretty frugal. I am trying to be more generous with money to coworkers, charities and I’m working on something I am calling “Operation Big Tipper.” It’s inspired by Ben Hebert’s tweet but my wife and I want to leave big tips once a week to someone that needs money more than us.
  • Family First. My daughter turned one, learned to walk and rocked it as Elton John for Halloween. Love my family so much. Everything else is secondary.

View image on Twitter

Baby + Elton John = Halloween gold!

Jim Huffman@JimWHuffman

Happy Halloween from our Tiny Dancer to Yours #Halloween #halloweencostumes #eltonjohn #rocketman #tinydancer

2018 was a year of finally launching a book I had been working on for a long time. It’s always risky putting yourself out there but I am glad I did it. More to come in 2019.