Strong experience is an important, often key factor to the success of an endeavour like a start-up or launching a new service or brand. People walk away from an interaction with a company that offers a weak experience — irrespective of whether the company has designed it or not. If…


By collecting website feedback, you get to learn directly from your customers how to improve the buying experience and overcome potential objections. In fact, it’s so valuable and simple to create that we recommend all our e-commerce customers create this survey before any other. …


Quantitative research is designed to gather data points in measurable, numerical form. Qualitative research relies on the observation and collection of non-numerical insights such as opinions and motivations.

For digital marketers, a common quantitative source is Google Analytics. Using GA and other traditional tools, you can see the raw number…

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