Brands are a lot like people, each having a purpose, personality, and voice all its own

Illustration: Jorge Juan Perez/EyeEm/Getty Images

Before you volunteer your skills, get clear on what causes are most important to you

Photo: Hero Images/Getty Images

To unlock creativity, you have to be a collector of experiences and ideas

Photo: Jo Skillman

This story first appeared on The Black Sheep Agency Blog

Jo Layne Skillman

Creative & brand director. Piemaker, occasional speaker, restorer of found objects. IG: @jo_layne_s

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store