The Blue Bird’s Way — A3. Opening the Gates
🌈 This article is part of The Blue Bird’s Way, an atypical Brand Strategy process for anyone that might want to uncover their company’s true purpose, reinforce it, reinvent it, and take it somewhere over the rainbow.
The Blue Bird’s Way
Creating an atypical Brand Strategy process
Introduction
A. Getting to Know Myself
A1. First Steps
A2. My Feet and Wings
A3. Opening the Gates 📍
— SOON —
B. Learning By Watching
C. Paving the Way — Shaping My Own Path
D. Paving the Way — A Brand’s Blue Feathers
E. Taking Off
It’s time to sit down and, with an open heart 💗, answer some questions that will open the gates to a better future made of well-informed solutions that you can later rely on.
By having a thoughtful and open conversation, you’ll be able to better understand yourself, your company’s history, your past, and current situation.
“Who am I today?”
🧐 The Hard Questions
— Buy my worksheets HERE —
“Who am I today?” is the last set of hard questions that I have for you in this first phase of the process.
You can go through these questions all by yourself, but, if you feel like you would benefit from an outside look and voice pushing you a little bit further in your answers, you can have someone with you for it. 😊
🍄 TIP: Ask a good friend of yours to go through this journey with you. It should be someone you trust and that can hold you accountable in your answers. 👍
First Notes
- Create a document with all of the following questions and answer them;
- Keep it in the cloud with the other documents;
- Give yourself enough time to think about things carefully;
The A, B, C’s
- What’s my business?
- What problem is my company solving?
- What does my company do better than others?
- What’s the greatest achievement?
What I Do
- Let’s describe my products or services.
- How do I market them?
- Which changes in the world affected my industry?
My Allies
- Who are my customers?
- What delights them?
- How am I building a community?
My Competitors
- Who are my competitors?
- Which ones do I admire and why?
- Which other companies do I admire?
Thinkers
- Why did I create my company?
- What am I passionate about?
- What are my 3 most important goals?
- What’s my company’s most important message?
- What’s holding me back?
Next Step:
B1. Fellow Blue Birds — SOON —
Thank you so much for reading!
Give it a clap if you think there’s some value here for you 👏👏👏🙌
⭐️ To keep track of the full process and have a different experience full of carousels, birdies, and handwritten letters 🥰, follow me on Instagram — (@craycrayowl 👈).
One last thing…
When you buy a worksheet, you are supporting my work 💕 , but if you can’t, share it with your friends, the company that you’re working for, or a cousin that is building a business. 😊
Please know that all love and support is greatly appreciated! Thank you 💖🙏
Be happy and stay well!
