Blueprint HK Accelerator — Day 3 — 6:24pm

So today was pretty manic with the focus around defining your company’s brand. We watched a few videos on the subject before dissecting the brand of one of the Blueprint startups — Park Lu. Kim, the founder, spoke about her view of the Park Lu brand before the group gave feedback. What became apparent, is that often, our own views of our company’s brand are not consistent with how we talk about the company, and that this is a gap that needs to bridged.

As for Hiring Screen, we are soldiering on with product development with a view to having our minimum viable product released by the end of August. Our translation intern is hard at work putting our interface into Chinese. Things, for now at least, seem to moving in the right direction!

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